DIGITAL MARKETING / Lead Generation
More than a form submission.
Connect campaigns, landing pages and follow-up around enquiries your business can act on.
ALEX DIGITALS / Lead Generation
THE RIGHT APPROACH TO Lead Generation
Clear thinking.
Connected delivery.
A useful lead generation programme needs a clear offer, a defined audience and a reliable follow-up process. We help connect these pieces so marketing and sales can work towards the same goals.
We start with your business context: what you want to achieve, what is already in place and what your team needs to move forward. The engagement is shaped around a defined scope and shared priorities.
FROM PLAN TO PRACTICE
Work you can build on.
Define what a relevant enquiry looks like, build the acquisition journey and review lead quality with your sales team.
Campaign and landing page plan
Qualification and handoff framework
Lead quality and campaign reporting
Your proposal will define the final scope, timeline, responsibilities and any platform or third-party costs.
BEFORE WE BEGIN
Your questions.
Answered.
How do you measure lead quality?
We agree on useful qualification criteria with your team, then review enquiries and follow-up outcomes rather than counting submissions alone.
Can you connect leads to our CRM?
CRM integration can be included after reviewing your platform, permissions and desired sales workflow.
ALEX DIGITALS / LET’S GET STARTED
Ready to move your business forward?
Tell us your goals. We’ll help shape a practical next step.